The second quarter book club selection will be…
Are you at a point in your career or life where change is necessary, but you are not adapting or those around you are resisting?
Come join the book club and its discussion on the book, “Switch: How to Change Things When Change Is Hard” by Chip Heath and Dan Heath.
Excerpt from book:
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systemsundefinedthe rational mind and the emotional mindundefinedthat compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effortundefinedbut if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday peopleundefinedemployees and managers, parents and nursesundefinedhave united both minds and, as a result, achieved dramatic results:
- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
The first 15 members to register for this quarters book club will receive a free copy of the book. This quarters book club is moderated by Marcia Downing.